The Book Promotion Tool Box




In part two of my book-promotion-sharing-as-I-learn process, I will be filling a book promotion tool box. I love the analogy of the tool box – everything I need all neatly assembled and divided into handy little sections.

The four sections of the tool box are labeled: print media, broadcast and PR; social media and online promotion; non-traditional channels; and events plus peer to peer interactions.

Let’s have a look at the possible tools I might acquire for each section.

Print media

  • I will store my press release in the print media section of my tool box. I could write a complete post on the intricacies of the press release (heck, I probably will). Suffice to say, the press release is quite important.
  • I may also create an entire press kit – it seems it would be jam packed with all sorts of things and probably expensive.
  • Radio interviews, reviews and articles may all be stored in this section. I’ll write another post soon on the need for reviews.

Social media and online presence

  • Here is the spot where I’ll plunk this blog, along with my Facebook site, my Twitter account, my presence on LinkedIn and Pinterest and Goodreads.
  • An author’s website would be stored here – though I’ve had such excellent results with Word Press, I’m thinking I’ll let my blog do double duty.
  • YouTube promotional videos (gulp – I feel a bit faint. I have to put my head down between my knees for a moment. Oh there – that’s better)
  • This is also the place for online events – blog tours, guest blog spots – I’m sure so much more could go here but I haven’t figured it all out yet.

Non-Traditional Channels

  • Here is where I can stash all the business deals I might make in order to sell my book – things like getting the North Island Crisis Center to give a copy of my book to all their employees as a Christmas gift (hey, that’s not a bad idea!).
  • I can place all my ideas for alternative retail outlets in this section. For example – would a local tourist place carry my book or a place that sells crafts made on the North Island? (wow – where are these stellar ideas coming from. I must be channelling a marketing guru here.)
  • This is also where my pitch package goes – pretty sketchy on the details of that – I’ll have to get back to you on that one.

Events and Peer-to-Peer Interactions

  • In this section, I will stow book signing events, my table at a book fair or a Conference, a booth at a summer festival, the sale of my book on a cruise ship (Sweet baby Jesus – where do they get these ideas? But think about all those people just captive on a boat. It does have potential. (Note to self: check out how BC Ferries selects the books for the BC authors section, which is available for sale on board all their vessels)
  • This is also the place where I store all the people in my various networks who will be working away to promote my book. (Family, friends, past co-workers – run now, ran hard and fast.)

So – there you have it. A well-laid out tool-box chalk full of promotional tools, all neatly organized into sections. You know that song – Come Fly with Me? The words keep running through my mind, but for some reason I keep wanting to add – over a cliff. But we’re in this together – right?


18 comments on “The Book Promotion Tool Box

  1. Steve says:

    Hi 🙂 In your comment “An author’s website would be stored here – though I’ve had such excellent results with Word Press, I’m thinking I’ll let my blog do double duty.” you’ve hit on a truth that many miss! WordPress is so enormously capable, with its clever structuring and really professional looking themes, that there’s absolutely no reason why you shouldn’t use it as your web site! OK, if you want to do something doesn’t allow, you will need a web host and domain name, but you can still use – you can move everything from the former to the latter, no problem.

    • Glad to hear my idea of sticking with my blog as my main author website, affirmed. It takes a lot of work and effort to get any social media platform to the point where you like what you’re looking at and I’m at that point with the blog.

      • Steve says:

        Too true 🙂 I actually have a web site and a blog – but only because I can’t (at the moment) afford hosting+a domain. It can be exhausting making sure everything stays up to date. Definitely would stick with just WordPress if I could! 🙂

  2. You’re very organized! Thanks for the great tips! 🙂

  3. SJ Main says:

    Fantastic post. You are really onto it, and I will be coming back for ideas soon. My book launch just been delayed until mid-April. Some hold up with covers. More time to prepare!

  4. Gwen says:

    This was fascinating – did you receive the toolkit as part of your contract with your publisher?

    • Yes – part of the book promotion pkg. I purchased with Friesen Press. Quite a few good tips and ideas and lots of variety – everyone is going to excel at different areas of promotion and they seem to have most of them covered.

      • Gwen says:

        I’m learning a lot about self-pubbing through your blog and one other. Love reading these posts. The things we learn reading blogs!

  5. Looks to me like you are ready. When does your book come out? Me? My tool box is a mess… sadly nothing is ever as easy as a well organized set of rules. My book is already out.

  6. Kourtney Heintz says:

    Wow this is fantastic. Really lays out what needs to be done from a promotional perspective. I’m also self-publishing this spring so it’s really cool to hear about what you’re doing. Gwen recommended you to me and I’m so glad she did! 🙂

    • Thanks so much for the kind words and stopping by the blog. I’m glad my learning journey can be helpful to someone else – it is one of the things I love about blogging. We’re all on the road working towards our goals and some of us are a bit ahead and some are behind, but none of that matters – we can all help each other.

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