Summer Promotion for Disappearing in Plain Sight


Soon after Disappearing in Plain Sight was published, I decided that I wanted to pay for one quality ad. I chose BC Book World. Founded in 1987, this magazine has over 900 distribution outlets. The quarterly magazine can be found in bookstores, libraries, schools, and is given away free of charge on the BC Ferries. It reaches 100,000 readers per issue. BC Bookworld is Canada’s largest circulation independent publication about books.

The magazine recently opened up what they call  Quickie Ads – A Community Bulletin Board for Independents. These ads are small but priced right for independents. The ad designers are awesome. I gave them the info and they went to work to create a beautiful ad for me.


On my recent trip over to Vancouver on a BC Ferry, I picked up a free copy of BC Bookworld and flipped to the last page. There larger than life was my ad. The experience was totally thrilling. It made me feel like I had arrived as a BC author.

12 comments on “Summer Promotion for Disappearing in Plain Sight

  1. Cate Macabe says:

    How wonderful! That’s on a par with seeing your own book on a bookstore shelf for the first time.

  2. Gemma Hawdon says:

    It’s a thrill following your book’s journey and progression – I can only imagine how exciting it is for you! Let us know how the ad goes 🙂

  3. Wonderful news! You have indeed arrived!

  4. Jackie says:

    Wonderful news! Congratulations. 🙂

  5. Maggie Thom says:

    Very exciting Francis. It’s funny the things we define as having ‘made it as an author’. I am thrilled for you. Congrats. 🙂 To many successful sales…

  6. Gwen says:

    I love the one-line description. Perfectly captures the essence of the novel.

  7. Good luck with your ad! I hope there’s a way you can trace any extra sales back to it…

  8. Thanks for all the well wishes!! Greatly appreciated. I’ve been having a hard time keeping up with everyone’s blog posts with travels and a ton of summer things to do, so I doubly appreciate people sticking with me.

  9. Roy McCarthy says:

    Love it Francis. Like a couple of your commenters I’d be interested to know what direct effect it has on sales.

  10. On the issue of being able to track an ads effect on direct sales – this is a subject I ponder. How could we ever really track something like that? Someone sees an ad and they walk away and then maybe weeks later they think about that ad, or mention it to someone else, or actually look the book up. It seems to me that all of promotion is just these little bits and pieces of exposure out there and all of a sudden something clicks for someone. But who knows which piece sealed the deal? I’m no doubt hopelessly naïve about this aspect of promotion as I am about most things. Thanks Roy and Kevin for hinting at the fact that ad money spent should be trackable back to results.

  11. smilecalm says:

    ordered a copy and looking forward to your compassionate stories unfolding. will let you know what comes up. be well and happy.

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