From March 25th to March 29th, I ran a five-day free promotion for Disappearing in Plain Sight, first book in my Crater Lake Series, with a fiercely-sought-after BookBub Promotion slot on March 27th. Please check out my series of posts to read about how the whole thing unfolded.
The end of April marked one-month past the promotion. Things are still going amazingly well for the Crater Lake books. When you have written a series of books, give the first away for free and realize a bump in sales for subsequent books in the series, this is what is called the halo effect. Well, here I am, checking my stats with a big halo over my head.
Sales over the month of April for the series and for my stand-alone novel, Maelstrom, were five times higher than e-sales garnered over all my titles since Disappearing in Plain Sight came out in 2013. In one month! My email list is bulging from readers who took the time to send me an email and let me know how much they enjoyed one or all three of the Crater Lake books. I went into the promotion with thirty-three reviews for Disappearing in Plain Sight. I now have sixty-four. And speaking of reviews, if you haven’t had a chance to check out my last post on how authors react to negative reviews, please do. The comment stream is as informative as the post, so don’t miss either.
Now that the books have been raised out of Amazon’s basement of obscurity, I am experiencing pressure to keep the marketing ball in the air. I tried for a BookBub slot for the second book in the series, The Light Never Lies, and was turned down. No surprise! Tried for an E-Reader News Today (ENT) slot for Disappearing in Plain Sight and then for my new release, Maelstrom and was turned down on both of those. ENT is getting very popular. I have learned to just keep trying with these sites. One day one of my books will fit their email agendas.
My biggest challenge right now is getting my head out of marketing and back into active writing mode. The best promotion possible will be the release of the fourth book in the Crater Lake Series. I know how it starts and I know how it ends. I’ve plotted out the major crunch points. The new characters and settings are profiled. The story board is up and running. Random scenes pop into my mind at odd moments of the day. So – what is missing? Seat in the chair, fingers on the keyboard producing a set number of words every single day. Excuses abound – oh, let me tell you about the garden and the weather and my pressing need to read all four books in Paul Scott’s Raj Quartet for no good reason at all.
To recap – BookBub works! The Crater Lake Series has broken through Amazon’s vastly crowded ocean of books and for the most part, readers have been pleased. My favourite email so far went like this:
“Bud here, sixty-something-year-old guy. Thought I downloaded a teen romance – not my thing. Stuck with it. Glad I did. Good book.”
Many thanks, Bud. Now all I need to do is get that next book written.