Reviews Really Matter, My Friends

Wisteria - Bruce Witzel photo

The reviews are starting to come in for Chasing Down the Night and I’m pleased to share this one with all of you.

clip_image001A Worthy Third in the Crater Lake Series, 19 May 2015

By Mari Howard

This review is for: Chasing Down the Night: Volume 3 (Crater Lake Series)

     I’ve just read this great book. I loved it. It’s the 3rd in the Crater Lake series. I would not say that it is “YA” though many of the characters are just that, YAs.
     Young, really young, adults, might find it hard going and too near the bone. The relationships and lives and inner lives of everyone are pretty complex, reflecting the knowledge of the author who has worked in trauma counselling for many years, and written non-fictionally on the topic.
     There are a host of characters, (many whom readers will have already met) but Guenette never muddles the reader, she copes with her crowded canvas beautifully and competently.     Even if you haven’t read the 2 previous stories of Crater Lake, you can get inside this and just carry on, there is just enough to fill in the past but no tedious long explanations.
     It’s quite a page turner: the theme of the cougar mentioned at the very beginning carries the reader along through many other events weaving in just that bit of mystery and fearfulness. And, with just a hint (or more) that there is more to this world than we know by science.  Guenette also has a tremendous respect for the Native people – First Nation – of Canada, and for others who have arrived more recently from elsewhere … and also , for anyone who’s life has given them cause to be messed up, as we all are, by circumstances…Her story of a family gradually put together by mutual care and love is moving and optimistic without unrealistic expectations.
     In this well told story, every piece of angst and suspense is set against the wonderful landscape of the Pacific North West … giving a touch of irony without labouring the point. Life is never perfect for her characters … it is lived to the full but there is also sadness, loss, and lessons to be learned. At the end, there is a hint she may take her characters to England: I wonder if she will? And if so, how will she do with the greyness of London … and the wilds of Scotland? And as a Canadian, will she be able to get inside the British? Maybe I am wrong about this location move: we’ll see where she goes for the 4th novel if there is to be one!
Recommended read! (I read it on my Kindle)

As the title states, reviews really matter to a self-published author. I’ve recently read that if a book can make it past the magical number of thirty-five reviews, all kinds of amazing Amazon algorithms begin to place the book in front of customers. If you’ve read any of the Crater Lake books and enjoyed them, then please take a moment to pop over to Amazon and leave a review. It doesn’t have to be lengthy to count. Many thanks in advance.

Clematis - Guentte photo

The Book Promotion Tool Box

 

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In part two of my book-promotion-sharing-as-I-learn process, I will be filling a book promotion tool box. I love the analogy of the tool box – everything I need all neatly assembled and divided into handy little sections.

The four sections of the tool box are labeled: print media, broadcast and PR; social media and online promotion; non-traditional channels; and events plus peer to peer interactions.

Let’s have a look at the possible tools I might acquire for each section.

Print media

  • I will store my press release in the print media section of my tool box. I could write a complete post on the intricacies of the press release (heck, I probably will). Suffice to say, the press release is quite important.
  • I may also create an entire press kit – it seems it would be jam packed with all sorts of things and probably expensive.
  • Radio interviews, reviews and articles may all be stored in this section. I’ll write another post soon on the need for reviews.

Social media and online presence

  • Here is the spot where I’ll plunk this blog, along with my Facebook site, my Twitter account, my presence on LinkedIn and Pinterest and Goodreads.
  • An author’s website would be stored here – though I’ve had such excellent results with Word Press, I’m thinking I’ll let my blog do double duty.
  • YouTube promotional videos (gulp – I feel a bit faint. I have to put my head down between my knees for a moment. Oh there – that’s better)
  • This is also the place for online events – blog tours, guest blog spots – I’m sure so much more could go here but I haven’t figured it all out yet.

Non-Traditional Channels

  • Here is where I can stash all the business deals I might make in order to sell my book – things like getting the North Island Crisis Center to give a copy of my book to all their employees as a Christmas gift (hey, that’s not a bad idea!).
  • I can place all my ideas for alternative retail outlets in this section. For example – would a local tourist place carry my book or a place that sells crafts made on the North Island? (wow – where are these stellar ideas coming from. I must be channelling a marketing guru here.)
  • This is also where my pitch package goes – pretty sketchy on the details of that – I’ll have to get back to you on that one.

Events and Peer-to-Peer Interactions

  • In this section, I will stow book signing events, my table at a book fair or a Conference, a booth at a summer festival, the sale of my book on a cruise ship (Sweet baby Jesus – where do they get these ideas? But think about all those people just captive on a boat. It does have potential. (Note to self: check out how BC Ferries selects the books for the BC authors section, which is available for sale on board all their vessels)
  • This is also the place where I store all the people in my various networks who will be working away to promote my book. (Family, friends, past co-workers – run now, ran hard and fast.)

So – there you have it. A well-laid out tool-box chalk full of promotional tools, all neatly organized into sections. You know that song – Come Fly with Me? The words keep running through my mind, but for some reason I keep wanting to add – over a cliff. But we’re in this together – right?

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