I want to spread the word today about the Alliance of Independent Author’s Ethical Author Code. The word author being defined as any writer who has published a long-form work of fiction or non-fiction, either via a trade publisher or self-publishing platform.

Here’s what the code is all about.

Guiding principle: Putting the reader first

When I market my books, I put my readers first. This means that I don’t engage in any practices that have the effect of misleading the readers/buyers of my books. I behave professionally online and offline when it comes to the following practices in my writing life:

Courtesy

I behave with courtesy and respect toward readers, other authors, reviewers and industry professionals such as agents and publishers. If I find myself in disagreement, I focus on issues rather than airing grievances or complaints in the press or online, or engaging in personal attacks of any kind.

Aliases

I do not hide behind an alias to boost my own sales or damage the sales or reputation of another person. If I adopt a pen name for legitimate reasons, I use it consistently and carefully.

Reviewing and Rating books

I do not review or rate my own or another author’s books in any way that misleads or deceives the reader. I am transparent about my relationships with other authors when reviewing their books.

I am transparent about any reciprocal reviewing arrangements, and avoid any practices that result in the reader being deceived.

Reacting to reviews

I do not react to any book review by harassing the reviewer, getting a third party to harass the reviewer, or making any form of intrusive contact with the reviewer. If I’ve been the subject of a personal attack in a review, I respond in a way that is consistent with professional behaviour.

Book Promotions

I do not promote my books by making false statements about, for example, their position on bestseller lists, or consent to anyone else promoting them for me in a misleading manner.

Plagiarism

I know that plagiarism is a serious matter, and I don’t intentionally try to pass off another writer’s words as my own.

Financial ethics

In my business dealings as an author, I make every effort to be accurate and prompt with payments and financial calculations. If I make a financial error, I remedy it as soon as it’s brought to my notice.

Responsibility

I take responsibility for how my books are sold and marketed. If I realise anyone is acting against the spirit or letter of this Code on my behalf, I will refer them to this Code and ask them to modify their behaviour.

I’m definitely signing on – taking the pledge, so to speak and I thought my own readers might be interested in how a group of independent authors has gone about defining for themselves what constitutes ethical practice. Bravo and kudos to all who worked on such a straightforward and comprehensive document

The campaign has its own hastag #ethicalauthor and, if you’re interested in signing on, you can download code for a nice graphic that you can display on your own social media sites. I’ll be putting mine up on the sidebar of my main blog page soon – well, as soon as I remember how.