Book Promotion or Monument to Self-Indulgence? You Decide.

The Light Never Lies at Jerry Sulla Park

The photo challenge this week is Monument. All kinds of word pairings popped into my head – Monument to Stupidity, Monument to Arrogance, Monument to Self-Indulgence. Let me linger for a moment on that last one. (Leave aside the fact that I can’t link the word monument with anything positive.)

Lately, I sense my blog tipping towards the above title. Blogging is definitely supposed to be about more than me tooting the one note song – look, look, my new book is out, look, look, my new book is out . . . the whole thing does have a nice ring to it but, of course, that’s not the point.

When I first started blogging I followed someone who was on the verge of self-publishing a first novel. I valued this blog because the blogger wrote not only about the process of getting a book out, but also about writing related activities. A life was shared on that blog. Then the book came out. Bang – the whole tone of the blog changed. It was all about buy my book. Every single post – no relief in sight. I gave the benefit of the doubt and hung around for about three months but the blog never returned to the interesting pre-self-published status. So, I quietly unfollowed and drifted away.

I understand that blogger’s dilemma better now, for sure. With two books out, reviews coming in and a blog tour wending its way through cyberspace there are lots of things for me to go on about when it comes to my new book. But I’m getting bored of it myself so can only imagine how others might feel.

DSC_0446Last night I did my last scheduled public appearance to promote the launch of The Light Never Lies. A lively book reading, meet and greet at the Port Alice Library. It was wonderful and at the same time, I’m so relieved to put that part of promotion behind me for the upcoming future.

I can’t promise that I won’t still be shouting out links to great posts about my book or re-blogging posts from the tour. I owe it to my hosts to give something back and if that means generating more traffic for their blogs via this site, I’ll just have to toot away on the horn a few more times. The beauty of putting this tour together myself was being able to appear on blogs I really love. Of course, I want to share those stops.

While that vein is open – pop over and take a look at the great way Gaele Hince at I Am Indeed puts together a book review. A whole promotion package all tied up with a bow. She’s a pro and well deserves her status as a top Amazon reviewer.

On other fronts, watch out for more posts on the location, location, location series – I’ve got a few great ones lined up. I’ve also got a post on the go to promote a book review blog I’ve been following. You can expect more reflection on the self-publishing journey as the dust of launching and promotion settles. And of course, grandmother updates, garden talks and wine out on the cliff deck.

Pete the Cat

As Pete the Cat would say – Groovy Man. It’s all good. Credit  to playrific.com for this image. If my granddaughter Emma were here she could have drawn Pete for me. We’re all crazy about Pete the Cat.

 

Pete the Cat by Emma

Don’t Underestimate Your Local Market when it comes to Book Sales

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Bill Feader Jr. and Senior – manager/owner of FP Foods in Port Alice, BC pose for a photo shoot with Disappearing in Plain Sight.

Going into my self-publishing adventure, I imagined sales would come from people ordering my book from Amazon or Chapters. To be honest, I thought mostly of e-book sales. I knew I was going to get some trade paperback copies of my book as part of my publishing package, but I certainly never considered buying boxes of my book and acting as a vendor to sell them.

All of that changed when I received those copies and it was mostly due to my husband, Bruce – salesperson extraordinaire. He started to sell those books every time he went out the door. Before I knew it, we needed to order more and then even more. At first, the sales were to people Bruce ran into in the regular course of his day. Then I got on board with some author appearances and events. Now, sales are happening right in our local community grocery story.

Bruce approached manager Bill Faeder Jr. of FP Foods in Port Alice to ask if he would carry Disappearing in Plain Sight. Bill was open to the idea. He wanted to start off small, taking a few books at a time and seeing how it went. After the sixth invoice, he has decided to take a bigger order.

IMG_0229In book marketing, creating a buzz is the key to sales. I think that’s what has happened in Port Alice for Disappearing in Plain Sight. And many thanks go out to the people who work at FP Foods. I know that a few of them have read my book and are quite willing to promote it to others.

 

Don’t ignore sales of real books in your local market. Every day I hear stories of self-published authors who have sold what is a fantasy-like number (to me anyways) of e-books, making it to the top of Amazon lists, burrowing deep into Amazon’s mysterious and massive marketing machine and telling others how they can do the same. I give e-sales my best effort and don’t get me wrong – I value every single reader – no matter how they get hold of my book. But, I must say, there is something to be said for local community support. These are the people I see when I get my mail or buy my groceries or sit in the doctor’s office. It’s hard to find the words to express what those readers mean to me. (And that’s not an easy admission for a writer!)

A friend told me he was talking to someone in town the other day who informed him, “We even have our own local author now.” And that was me! Wow.

On September 12th, I’ll be attending a book club at the Port Alice Library to discuss Disappearing in Plain Sight. I’m looking forward to this event because it will be assumed people have read the book and no one will have to worry about spoiler alerts. I’ve been coming up with a few discussion questions in case of a lag in the conversation. Is there a question about Disappearing in Plain Sight that you would like me to include? Let me know.

On another topic, I was reminded of Lily Tomlin’s words this morning. “The road to success is always under construction.” First thing this morning, I checked out the Kindle Book Review’s 2013 Best Indie Book Award site because today the five finalists in each category were to be named. Disappearing in Plain Sight didn’t make the cut in literary fiction. (Cue sound effects: wailing and gnashing of teeth.) Oh well – many congratulations to all the finalists. Do go to the link above and check them out

Meanwhile, I’ll be back to Tomlin’s construction site to finish The Light Never Lies and enter it in next year’s competition. But first, I have to get out and pick those green beans.

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Just glad the beans are out the back. I wouldn’t want to step out the kitchen door and fight this guy for the apples.

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