Disappearing in Plain Sight–Five Free Days–Part Four

Analyzing the situation - Bruce Witzel photo

In the first post of this series, I described how I made the decision to try for a BookBub (BB) advertising slot. In part two, I outlined the steps I took in preparation for the big BB day. Part three was the fun post! I got to write a timeline of my stunned disbelief at the success of my promotion. In this last of the series, I host my own post-game show.

Five-day promotion totals:

  • Free Downloads – 34,990
  • Sales – 95
  • KENP’s – 16,622 = approx. 33 sales (calculated at the 48 cents per 100 pages and divided by an average cost across my books of $2.44)

Total expenditure for promotion – $596.00 (CND)

  • BookBub to run March 27th – 330. 75
  • Fussy Librarian spot to run March 26th – 33.38
  • Book Marketing Tool (placing my promo info up on 30 different sites) – 21.29
  • Book Sends/IQ Reader slot to run March 28th – 207.07

Total costs recouped by the first day post-promotion! And sales across all three books in the Crater Lake Series have continued at a good pace since the promotion ended.

Stanford - Bruce Witzel photo

Final Reflections:

Until I saw it with my own eyes, I never believed BookBub would work the way it did! Wow! I recommend the Book Marketing Tool. I know this small expenditure really pushed me up the charts ahead of the BB slot. Not sure how much impact Fussy Librarian had but again, relatively inexpensive. I also had the benefit – for no cost – of going out on a fellow author’s email list with a really attractive advert for my book and that definitely had impact. Building a social network is never effort wasted!

In the two days prior to the BB, I had a lot of re-tweeting action on Twitter as well as extra sharing of my Facebook posts and increased traffic on my blog. I’m sure all these little things added up.

The one expense I remain unsure of was the BookSends slot that ran the day after the BB placement. It was costly. Downloads stayed close to 10,000 for the day the BookSends email went out – could have been a partial carry over from the BB, though. There’s no way to tease these things apart. Common wisdom does suggest that surrounding the BB slot by other promos extends the halo effect. Another time, I would try harder for something less expensive.

U of T - Bruce Witzel photo

I’ve already garnered ten new reviews and have had a taste of my first 2 stars! The reader said Disappearing in Plain Sight was self-indulgent without a single character to care about. I feel I have truly arrived with that criticism. I’ve also had a number of positive emails – here are just a few snippets of these: “One of the best books I’ve read in years …”; “Thank you for writing such a healing book.” ; “Once a year, there will be a book or books in this case, that I know I am going to read again and again for the rest of my life.”

Many, many thanks to everyone who supported my promotion and for those who have been with me from the beginning. We’ve plugged away together and the celebration is sweeter in the sharing. It was a wild and crazy five days!.

I look forward to doing another post in this series at the one-month, two-month and three-month beyond BookBub mark.

Minneapolis - Bruce Witzel photo