My on again, off again relationship with Twitter is back on! A few posts ago, I wrote about reassessing my social media platform for book promotion. The discussion that followed this post was engaging and useful.
Peter Mallet commented: Twitter is very social. You won’t see value if you only tweet buy my book, or service. Instead, do those kinds of things rarely. Do have your link to your site in your profile but then try to be useful. It does come down to being social. These aren’t ad platforms, so if you’re social first you’ll find people being more interested in what you do. It’s harder, but it’s what works. It’s like speaking first (providing a service) and then having a book table at the back.
Check out Peter’s own post on this subject – Gaining Attention Without Losing Ground
I’m back at Twitter and actually enjoying it! Here’s how I’m currently making it work for me.
First, I seriously honed down the number of people I was following – probably by 100 or more and that process is ongoing. If it isn’t working, folks – change it up. I stopped following people for a number of reasons.
- People who re-tweet other people over and over in a short time frame – say five minutes. (My impression is that they must have a reciprocal arrangement with these people. Maybe I’m the crazy one here, but – you tweet me and I’ll tweet you – defeats the purpose of being socially genuine.)
- People who tweet or re-tweet things I find questionable. I’ve dropped most people who use foul language or mentions private body parts in their tweets. Really – is there a need for this? (But no hard and fast rules either – if it’s a funny use of profanity, there’s no reason to over-react, right?)
- People who tweet about how many people they have unfollowed in a given time frame – who cares? (The argument here is that you must follow everyone who follows you or extreme circumstances will befall you – crap to that.)
- People whose tweets are overflowing with mentions and hashtags – so blue, I can’t determine the purpose of the message.
- People whom I have never seen tweet anything but – BUY MY BOOK or avail yourself of MY SERVICE – boring.
With those changes in place, I am enjoying my Twitter feed more and more. But I also needed to take a serious look at the way I was tweeting and change my own habits.
I still tweet out a link to my book on Amazon, or to let people know if I have a new review, or if I’m going to be appearing on a blog, or if something exciting happens to me in my self-publishing life. But that isn’t all I tweet (and, by the way, it never was!)
I’m now working hard to be much more social. I pull off a brilliant one-liner in response to someone else’s tweet, re-tweet other people’s blogs or articles, tweet out some value-added information. Recently, I took three days to tweet my whole dirty dozen list of bad communication styles from my Saying What Matters Blog.
And some days, I just tweet for fun.
Here’s a link to a excellent post I found today on (you guessed it) Twitter – How not to annoy your Twitter followers. Belinda Pollard at Small Blue Dog Publishing has this subject nailed and if you follow the link to her site, you’ll discover this for yourself.
It’s all about attitude. Social media platforms don’t sell books. Books sell books, one reader at a time. If you’re only on the social media bandwagon to sell stuff, you’re bound to be disillusioned pretty quickly. I love the way Peter Mallet says – be social first, but you can still have the book table in the background. That’s me – social foot forward, and if you’re interested . . . I did write this book . . .
We even get social here at the lake now and then