Marketing Your Self-Published Book

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The year 2018 is my sixth year of marketing my novels through my self-publishing imprint – Huckleberry Haven Publishing. I’ve wandered down many a marketing road over that time. Without fail, each new road was promoted as the one and only route to success. Most turned out to be nothing more than the flavour of the month. These roads led to wash outs or curves I did not anticipate. And don’t get me started on the tollbooth roundabouts with no way out of the circle.

On the up side, some meandering trails came out on my version of the superhighway of success.

Here are a few things I’ve learned along the way.

Write a Good Book

It does make sense that you would want something worth marketing. But remember, the quality of any book is decided on a highly subjective basis. I read a lot and many books that I would classify as pure crap are doing well on Amazon. There is no accounting for personal taste when it comes to reading. If your book is something you would want to read, no doubt there are others out there who will also want to read it. No one is an island when it comes to reading preferences.

Assisted Self-Publishing – not all it’s cracked up to be.

Do you have unlimited cash? Are you content to let someone else control your book sales? Are you okay with giving up access to most promotional opportunities?

I tried an assisted self-publishing company for my first book and I was not satisfied.

Most will promise the moon and deliver a mere sprinkle of star dust. You can format and publish your own books for a fraction of the cost while retaining control of important sales data. If you aren’t up to creating a book cover you can find someone who is. Contract with them and pay them once only for the service. The same can be said for editing and formatting. Or you can DIY the whole process. It all depends on your existing skills and how much time you are willing to invest in learning new ones.

Our Trouble-making Marten

Ignore the Pseudo-Gatekeepers.

For me, the whole point of self-publishing was to let readers decide if they liked my work. I wasn’t willing to jump through time-consuming hoops and be rejected at the end of the process because the agents or the traditional publishers didn’t think anyone would want to read my books. Imagine my surprise when I discovered that gatekeepers are not restricted only to traditional publishing.

There are many pseudo-gatekeepers in the self-publishing world who make their money by preying on an author’s insecurities. They deal in the sale of approval – admittance to a special group, a pre-screening of your work, the opportunity to win a contest that will provide a shiny sticker for your book cover.

If you choose self-publishing, I would advise you to overcome the need for approval from anyone other than your readers.

Social Media – much ado about nothing?

I know you’ve heard the cast-in-stone rules about social media. The more places you are the better. You must be active on your Facebook author page, tweet everyday, write blog posts, get photos out on Instagram and Pinterest. 

I know a highly successful self-published author who does nothing on social media but her Facebook author page. She keeps her posts and updates on that page interesting and current. Her followers engage with her and are committed to her success. Her sales tell me that more and more social media is not necessarily better.

Here is what I suggest: find one or two platforms you really enjoy and stick to those. Stake out a little bit of real estate in cyberspace where you can post about your work and your life with creativity and ingenuity. People who show up to visit won’t mind if you promote the occasional special offer for one of your books. They will appreciate your effort.

At all costs, avoid papering the social media world with advertisements for your work. This is crass – period. And it won’t sell a single book. Enough said.

Create a Huge Email List

The self-published author’s email list is an imperative that is currently sacrosanct. We are urged to go down any and every road imaginable to gather email addresses then keep all of these people updated with news about our work and promotions. Well, guess what? Our well-crafted emails end up in the same spot as junk mail in the post office – the trash bin.

I’m not saying don’t gather email addresses. At the end of your e-book, provide your email and ask readers to contact you with their thoughts. Offer them a gift. I send an e-book copy of my short stories to anyone who emails me. Gather the email addresses of the readers who respond. These are the people who really like your work and want to hear when your next book is coming out. Using such a method, the email list you come up with is pure gold. It won’t be huge but then again, your emails won’t immediately hit the trash bin either.

Watch for Part 2 of this post. I’ll share my thoughts on the dilemma faced by self-published authors when it comes to getting book reviews.

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Long Weekend Give-Away

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No time like a wintery long weekend to cozy up with a good book. When you can start a whole series for FREE, who can resist?

Get Disappearing in Plain Sight – 1st book in the highly acclaimed Crater Lake Series – FREE today and tomorrow. Enjoy!

Check the deal out on             Amazon.com          Amazon.ca             Amazon.co.uk

Five Star Review: Great start to a wonderful series

First book of a great series. I’ve just finished the 4th in the series and they just keep getting better. This first book really sets the scene and allows you to start connecting with characters. Each book tells a great story. This first one will get you hooked for those that follow. Enjoy!

Snowy Feb morning

A Time for Reflection

Planets and the sun

Yesterday, Ash Wednesday kicked off the forty days of Lent. For those who follow church time, Lent is traditionally a period to clear out the excess that clutters our days to make room for the new life that will come with Easter. It is true that the new will have a hard time finding a spot to settle in with us if all the available real estate is taken.

Without a doubt, our lives get cluttered. Objects, behaviours, ideas, activities – you name it – somehow, these things start to take up way more time, energy and space that we ever thought they would. In the best sense, Lent can be the broom that sweeps clear and helps us get back to the basics. Lent can be a time when we hone in on what really matters to us and how we might find our way to doing what we can to enact change.

Peace Crane Project, Lindale park Gardens, Minneapolis MN

Here is a list of ways to make change this Lent (by no means exhaustive and only meant to prime the pump of your own imagination):

  • Spend at least an hour outdoors every day for the next forty days – fresh air and glimpses of nature (even in the city these do abound!) are restorative.
  • Look into a micro-lending agency like Kiva. Giving a hand up is a great way to make change.
  • Resolve to grow something – anything will do. Start some seeds. Nurture a house plant. Pop the end of a green onion in a glass of water. Simply pay attention to the process and enjoy the miracle of growth.
  • How about this … don’t buy anything you don’t really need for the next forty days.
  • Tackle a de-cluttering task – break it down into small pieces and resolve to finish the job before Easter. Less stuff hanging around is always conducive to a better outlook on life. And you may just find a few things to give away.
  • Heal a broken relationship even if all it involves is letting go and forgiving yourself.
  • Reduce, reuse, recycle, repurpose – any of the R’s will do.

“Everything in life has its own time. There is time to celebrate and there is time to mourn. This is the time for reflection and transformation. Let us look within and change into what we ought to be.” (Aaron Saul)

An angel sitting with the Buddha in our garden - photo by Bruce Witzel

Rolling Out 2018

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I am indebted to a Facebook friend who captured, in a three-letter mnemonic, exactly what I am setting out to accomplish in 2018. CCM – my first thought was a memory of how, as a teenager, having a CCM ten-speed bike was all I could think of.

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Anyway – my CCM of 2018 translates to Clear, Create and Move.

Morning View

After a suitable recovery time from our wonderful twelve days of Christmas, I set out on my journey. And I’ve been lucky enough to discover a few tools to tuck into my bag. I signed up for a couple of online courses on simplifying and clearing space in my life. Wow! Daily meditation and reflection pieces are widening my horizons when it comes to the word clearing. I’m addressing clutter, but it turns out clutter is much more than the mess in my cutlery drawer. Clutter has shown up in my thoughts, in the ways I view objects and past situations. Well, to be honest, it’s everywhere. A year to figure things out is a nice thought. This is the drip, drip, drip method of change.

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When it comes to creating, I feel like I’ve been on the right path. Five books written and self-published in five years. I will continue to write and improve my craft. It’s what I love doing. And don’t be surprised if one of the Crater Lake characters needs to clear some clutter in his or her life. It’s all fodder for the writing mill.

Kristen and the baby aligator

I couldn’t resist adding this picture of my lovely daughter, Kristen, on a Bayou tour in Louisiana. Over the month of January so many people I know have been out and about and on the move. From all-inclusive Mexican resorts to New Orleans.

So, onto the idea of moving. A few years ago, I had an awful episode with my knee. Strained beyond the beyond. The doctor suggested a recumbent, stationary bicycle to strengthen my quad muscles and hopefully keep that knee pain free. I got the bike and began my imaginary ride across Canada. Suffice to say, I’ve made my share of lengthy stops. But I am currently almost 2000 kilometers along the way, travelling between Strathmore and Drumheller, Alberta. And I walk daily – 2.5 kilometers around the trails near my home. My doctor upped the movement ante at my last visit by suggesting some gentle weight training to increase metabolic rate. To the frown on my face, she answered, “Soup cans.” I resisted the urge to burst out laughing. But hey, why not soup cans? No one is out here to collapse in a fit of hysterics as they watch me heft my tins of clam chowder. My goal is to get a couple of those bottles of Motts Clamato juice in my hands. Resistant weight training by day and yummy Caesars by night. Lake living is nothing if not innovative.

So … CCM … 2018 is going to be a great year!

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The Twelve Days of Christmas

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On the first day of Christmas, we were so sick with a cold and cough that all we could manage was opening our gifts and sitting by the fire. Got this nifty mug – someone knows me well!

Turkey dinner

On the second day of Christmas we recovered enough to cook our turkey. Yummy.

3rd day of Christmas - special breakfast

Third day of Christmas was greeted by a holiday breakfast – sausages and French toast with icing sugar and whipped cream. We’re getting into the swing of holiday food.

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On the fourth day of Christmas, I used my brand new gloves to load the stove. Gotta keep those home fires burning and as you can see from the first glove photo, I was due for a new pair. 

Garden Gargoyle

Making the coffee on the morning of the fifth day of Christmas, I stare out the kitchen window and wonder what this garden gargoyle is planning.

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Got busy on the sixth day of Christmas clearing out and shredding a bunch of paperwork from the settling of my dad’s estate. He died seven years ago, so it was time. Came across this photo. Five generations – me at barely twenty-one with my son Doug, my dad, his mom and her mom. Wow! The time really does fly.

Cinnamon Sugar Diffuser

The seventh day of Christmas saw me setting up my new Cinnamon-Sugar diffusor. My desk now smells like cookies all the time. Talk about inspiration.

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The eighth day of Christmas and the first day of 2018. Happy New Year from our home to yours.

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On the ninth day of Christmas our little Wise Men approach closer to the stable. My mom made this dough-art nativity set for me way back when my kids were little. My mother was a very crafty type of person and she was constantly creating things and giving them away. Some I received with politeness and others with great joy. The nativity set was and continues to be the latter. Over the years, baby Jesus’ hands have been broken off and the donkey lost an ear but none of that seems to matter. I am inspired by my mother’s giving, creative, go-for-it spirit. Who else would have created a nativity set from dough-art?

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The tenth day of Christmas sees us enjoying green tomato mincemeat tarts. I made and froze this mincemeat in September with thoughts of New Year treats.

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On the eleventh day of Christmas I am taking some time to reacquaint myself with an ongoing project of knitting up all my scraps of yarn. What I’ll do with all the squares when I’ve emptied the craft bin, I have yet to decide.

Santa Ornament, Dec. 23-2017 - bruce witel photo

Well, the twelfth day of Christmas is upon us. We’re saying goodbye to the season. Sorry to see the end of decorations, lights, cards, gifts and yummy food. But it’s time to move on with 2018. Here’s hoping that all of you have had a joy-filled holiday. Best of everything for the new year.

Bring on the Light

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“Winter is the time for comfort, for good food and warmth, for the touch of a friendly hand and for a talk beside the fire: it is the time for a home.” Edith Sitwell

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                Holiday shortbread

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IMG_1361 (2)    Nativity set  (2)From our home to yours, we wish you a blessed holiday. Welcome the light in anyway you celebrate, enjoy quiet time on your own and the hustle and bustle of family and friends.

Glass Christmas Ornament with backlit, Dec. 23-2017 - bruce witzel photo

Storyboards and a Free Book!

Giving up the Fight

Well, the storyboard is up on the wallSmile Serious work on the 5th novel in the Crater Lake Series has begun.

If you’ve been following my Author Facebook page or my Twitter feed, you’ll know that this weekend you can grab the 4th book in the Crater Lake Series FREE! No Compass to Right is just waiting to be downloaded to your Kindle device or app. Go for it and Happy Holidays.

Five Star Amazon Reveiw:

Wow, I went through this series unable to stop, in love with the setting, each and every character, their stories, their hopes and dreams, and wishing there was yet another book. Lovely writing, Ms. Guenette! Thank you.

Amazon.com link

Amazon.ca link

Amazon UK link

NO COMPASS TO RIGHT corrected version with corner alignment grid (original Jpeg )